Impact of innovation on the marketing methods used in promoting hotel services marketing - a field study in a number of hotels in the province of Arbil
THE IRAQI MAGAZINE FOR ADMINISTRATIVE SCIENCES,
2009, Volume 6, Issue 23, Pages 254-279
AbstractThis research aims to know the concept of marketing innovation and its importance in the field of hotel services, and methods for innovation in the promotion of services and access to models of innovation in this field, and formed the research sample of administrative staff (88 people were administratively) in the five hotels famous in the province of Erbil (Arbil), and the results showed that the departments of hotels do not bother to provide innovative capabilities when selecting candidates for the different functions in this regard, as there is no division or a special section with marketing, even though the application of marketing activities in hotels all, and despite the attention of departmental development and staff development promoting the service through advertising and public relations concern.
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