THE IRAQI MAGAZINE FOR ADMINISTRATIVE SCIENCES,
Volume 11, Issue 45, Pages 92-111
AbstractThe study deals with a vitally important subject is centered in the diagnosis of the role of visual marketing to achieve a competitive edge, due to the small number of administrative studies in general and marketing in particular that dealt clarify the nature of this concept process .oetjsdt study problem questionably head of the effect: Is the visual marketing role in achieving the competitive edge of the compound respondent. The study aims to shed light on the nature of visual marketing and the statement of its role in achieving a competitive edge and the respondent complex visual marketing and deported to adopt, as well as determine the relationship and influence between the visual marketing deportation and competitive edge Bmahrath.mn during the survey sample the views of workers in Karbala Mall size was ( 40) Single. Questionnaire was used as a tool head for the collection of data from respondents, while the answers were analyzed using a weighted arithmetic mean and standard deviation, as well as a test (F, T) and the coefficient of explanation (R2). ..
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